At the bottom of the screen, a highlighted block with a dark background and the “ESTIMATED ROI” label translates the period’s activity into an economic estimate.
- The large number on the left (“€800”) is the estimated revenue from the closed conversions in the selected range.
- On the right, four supporting figures:
- Leads generated — leads captured in the range.
- Closed conversions — how many of those leads turned into deals.
- Estimated revenue — the same figure as the large number, calculated from an estimated average commission.
- AI resolution — the percentage of conversations handled without an operator, the same figure as the indicator in section 2, repeated here in the context of return.
Result: a business figure (not just a usage one) you can bring to a conversation with leadership: how much the AI agent is contributing in the chosen period, not just how much it has talked.
Warning — It’s an estimate
The ROI and the average commission are estimated calculations from the conversions marked as closed/won in the Leads funnel (manual 17 · Leads and follow-up) during the chosen range, not an exact accounting figure — useful for seeing the trend, not for balancing the books.