It opens by tapping a Board card or the "View" button on a List row. It gathers, expanded, the same data the table previews: - **Interest**: the type of interest detected (for example, buying or renting). - **Quality**: Hot, Warm, Cold or Unrated. - **Source / channel**: where it came from — WhatsApp, Telegram, Web or Manual —, and if it was manual, the specific source (call, portal, in person, referral… see manual 14 · Manual leads). - **Owner ("Assigned to")**: the team member who owns the follow-up; the detail of how to assign it is in manual 14 · Manual leads, section 3. - **Internal notes**: the free-text field where your team jots down each contact's context (what they asked for, budget, urgency…) — it's never sent to the customer. - **Tickets**: a section with the internal tickets open on that lead, and a **"Create ticket"** button that automatically links it to the lead and its contact, without you having to choose anything else (manual 20 · Tickets). From the record itself you can also: - **Create appointment**: schedule a visit for that lead without leaving its record (manual 19 · Calendar). - **Open the linked conversation**: if the lead comes from a chat, it takes you straight to that conversation in the inbox (manual 16 · Conversations). - **Start WhatsApp**: if the contact has a verified phone, it starts a WhatsApp conversation with them right from the record.